Communication Workshops






	Risk Communication Protect Public Trust in Your Profession However excellent its safety record, every profession must manage the safety concerns of clients, consumer groups and community residents. When you face a potential image crisis with key audiences about safety issues, you must be ready to present your messages with credibility, confidence and power. Seminars in risk communication will prepare your team or leadership to protect the positive image of your organization in the face of risk-related communication challenges. Participants Will Learn Vital Skills in Risk Communication: Build trust with key audiences Get ready for hostile audiences, town meetings and potential media crises Retain your credibility when opposing groups go on the offensive Overcome risk-related concerns and reassure the public Demonstrate your commitment to clients, community and the environment Increase consumer understanding on risk-related issues Involve the public in positive solutions to safety concerns This session will provide a full range of methods for delivering your messages more effectively and managing tough communication situations. Because generic training wouldn't meet your needs, all instruction will be tailored to your particular risk-related issues. Participants Should Come Ready to Turn Negatives Into Positives The course features case study exercises that provide practice in responding to consumer concerns on your choice of topics. You will gain practical knowledge by joining in a critique of the best (and the worst) examples of risk-related messages. Through discussion and practice, you will leave the session ready to be more convincing on controversial issues. Lunch time, half-day and full-day sessions available. Call or e-mail today to reserve your date for a workshop that improves the quality of your communication on issues of concern. Back to Top of Page Writer's Workshops Build Persuasive Writing Skills for Your Organization Great copy is essential to your communications efforts. In one sentence, you want to capture the attention of your audience members so they continue reading. In one promotional piece, you want to motivate your readers to take action, such as joining your organization, supporting a program, or attending an event. This session will help your team write more persuasively, targeted for the unique communication challenges of association executives and support staff. You'll discover key motivators that top copywriters use to make their copy get results. You will gain practical knowledge from the best (and the worst) examples of promotional copy. You will join in a critique of sample letters and brochures. When you leave this session, you'll have a full toolbox of writing strategies to use in delivering your message more effectively than ever. Workshop Topics Openers: Get Attention in Seconds Analysis: Identify Your Goals for Persuasive Power Copy Organization: Outlines You Can Use for Every Project Benefits: The Essence of Compelling Copy Direct Mail: Increase Your Results, Not Your Budget Good Copy: Rules to Follow, Rules to Ignore Bad Copy: Beware of the Criminally Inane Special Events: Secrets of the Best Programs and Promotions Because generic training wouldn't meet your needs, all instruction will be tailored to your writing challenges and the participants' level of experience. The workshop will feature an evaluation of writing samples from your association. Prepare your staff to create stronger and more persuasive documents. Call or e-mail today to reserve your workshop date. Back to Top of Page Men, Women and the Workplace Success in Speaking Each Other's Language More than two-thirds of men and women professionals agree that gender differences lead to communication problems in the workplace. Conversely, effective communication between the genders leads to more satisfaction from clients and more motivation from your team. The differing communication styles of men and women definitely affects the success of your organization. In an evenhanded and entertaining way, this seminar provides a practical understanding of the differences in how men and women typically communicate and applies these differences directly to the interests of your audience. It gives specific advice on how professionals can adapt their communication style to create understanding, build rapport, be persuasive, and effectively manage their team. Find Out the Answers to These Questions: Are men and women from different planets or do we just talk as if we are? How does your communication style help (or hurt) your credibility and the image of your organization? Do clients prefer a "woman's approach" to communication? Who talks more, who listens better, and what's the effect on customer satisfaction? In view of gender differences, how can you increase your influence and persuasiveness? What are women's strengths as team leaders? How can they improve? What are men's strengths as team leaders? How can they improve? This interactive presentation is ideal for a half-day seminar or a 90-minute meeting. It can be customized for the particular professional interests of your audience. Call or e-mail today to reserve your date for a workshop that improves team relations and communication skills. Back to Top of Page Professional Speaking and Media Training Present Your Message with Persuasive Power Seminars in Professional Speaking and Media Training will prepare your leadership to project a positive image of your organization and present your message with the power it deserves. Depending upon the objectives of your communications program, your workshop will be customized to provide professional speaking, media interviewing, legislative testimony or a combination of skills to get your spokespersons ready to carry your messages to key audiences. Seminar Benefits Increase consumer understanding on technical or controversial issues Give speakers the latest and most successful tactics for speaking engagements Offer practical advice on such challenges as inattentive audiences, hecklers or failed equipment Build spokesperson confidence in media interviews Get your spokespersons ready for hostile reporters, media crises and controversial issues Allow your spokespersons to practice their skills in a realistic setting Not a "sit back and listen" seminar, it features practical instruction, videotaped speech/media assignments and personalized critique of participant skills. Through intensive practice, participants will leave the session with stronger communication skills already a part of their repertoire. Simply put, they will be better speakers. Professional Speaking Topics Prepare for success in speaking Make stagefright work to your advantage Organize a memorable message Develop content to capture audience interest Perfect a powerful delivery style Manage tough question-and-answer sessions Overcome the most common speech crises Media Training Topics Prepare for a media interview Turn negative questions into positive statements Avoid misquotes in print interviews Project concern and professionalism Communicate in "sound bites" for edited interviews Stay calm under pressure Explain your position on controversial issues Call or e-mail today to reserve a full-day or half-day session for your speakers. Or, schedule private coaching for key individuals. Back to Top of Page ©2002 Wright Communications, Evanston, IL - Home - Communication Workshops \| Dental Seminars \| In-Office Consulatations Writing Services \| Design Services \| About Wright Communications About Robin Wright \| Resources \| Contact Us