Tough Questions, Great Answers
Responding to Patient Concerns about Today's Dentistry

Patients are asking: How long can this treatment wait? Why do you say I need treatment the insurance company won't pay for? Aren't x-rays unnecessary and dangerous? Why didn't my previous dentist say I had periodontal problems? Do you guarantee your work?

You face tough questions like these every day. Get great answers to 45 of the most difficult questions in dentistry. Learn to turn challenging conversations into a chance to sell patients on your dental practice. By responding well to patient concerns, you will solve patient problems in less time, convince patients to follow treatment advice, increase referrals and reap the benefits of patient satisfaction.

Featured Issues and Skills

  • What's going on? Discover hidden questions and prevent patient problems
  • Are you a good dentist? Present a positive image of a caring, quality practice
  • Is it safe? Build trust in the dentist's skill, judgment and ethics
  • Why not later? Motivate patients to accept needed treatment
  • Is it worth it? Speak persuasively about treatment costs and dental benefits

This "true to life" seminar is based upon research and interviews with dental teams across the U.S. It features patient issues that "bug" dental offices most, critiques the answers practices are giving now, and presents strategies that you can adapt to your personal style. Learn which answers work, and which don't. An interactive seminar for the entire dental team.

Call or e-mail us today to reserve a seminar for your next meeting.

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Patient Communication
Team Up for Treatment Acceptance

This fast-paced course tells how you and your team can work together to achieve treatment acceptance as well as patient trust, loyalty and satisfaction. You will learn how to turn every encounter into a chance to sell patients on your practice and convince patients that your quality care is worth their time and money. Featuring videotaped clips from actual case presentations, the course offers a step-by-step approach to excellent patient communication, plus positive scripts for phone calls, case support and financial discussions. To train your team to be great communicators, seminar topics include:

Persuade Patients to Accept Treatment Plans

  • Prepare a case presentation in minimum time with maximum impact
  • Convince patients of treatment value and achieve patient commitment
  • See examples of excellent presentation techniques by practicing dentists around the country

Overcome the Obstacles to Treatment Acceptance

  • A 4-step approach to managing objections
  • Speak successfully about fees, insurance coverage and managed care plans

Market Your Practice Through Team Involvement

  • What each team member can do and say to encourage treatment acceptance
  • Motivate your team toward commitment and performance
  • Team recognition ideas with high impact (and low cost)

Present a Confident, Positive Image Through Nonverbal Communication

  • The power of nonverbal communication: It's not what you say, it's how you say it
  • Tips for effective eye contact, body position, movement and use of personal space

Call or e-mail today to reserve your preferred seminar date.

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The Exceptional Team Member
Communication Plus Commitment

New in 2002! This involving, fast-paced seminar builds the communication skills that every team member needs for success. You will leave this seminar ready to achieve patient satisfaction and treatment acceptance more effectively and more often. You will also reap the benefits of knowing how to resolve staff conflicts and be a true team player.

Featured Skills

  • Listen your way to patient satisfaction
  • Bring patients step-by step to treatment acceptance
  • Manage difficult patients with less time and stress
  • Project a quality image of the practice
  • Build patient trust and rapport
  • Present practice messages with confidence and power
  • Resolve conflicts with staff members and patients
  • Create a positive working environment
  • Work effectively as a team

Contact Robin Wright to book this seminar for your 2002 or 2003 meeting.

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Men, Women and the Dental Office
Success in Speaking Each Other's Language

Good communication between the genders can lead to more treatment acceptance from patients and more motivation from your team. The differing communication styles of men and women definitely affects the success of your dental practice.

In an evenhanded and entertaining way, this seminar provides a practical understanding of the differences in how men and women typically communicate and applies these differences directly to dentistry. It gives specific advice on how dental professionals can adapt their communication style to create understanding, build rapport, influence patient decisions, and effectively manage their dental team.

Find Out the Answers to These Questions

  • Are men and women from different planets or do we just talk as if we are?
  • How does your communication style help (or hurt) your credibility with patients?
  • Do patients prefer a doctor who takes a "woman's approach" to communication?
  • Who talks more, who listens better, and what's the effect on patient satisfaction?
  • In view of gender differences, how can you improve your case presentations?
  • What are women's strengths as dental team leaders? How can they improve?
  • What are men's strengths as dental team leaders? How can they improve?

This interactive presentation is ideal for a half-day seminar or a 90-minute meeting. It can be customized for audiences of new dentists, women dentists or the entire dental team.

Contact Robin Wright to book this seminar for your 2002 or 2003 meeting.

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Seminars for Dental Specialists

Pediatric Dental Practices
Parent Communication: Team Up for Treatment Acceptance

This fast-paced course tells how the pediatric dental team can work together to achieve treatment acceptance as well as parent trust, loyalty and satisfaction. You will learn how to turn every encounter into a chance to convince parents that your pediatric dental practice is just right for their child, and persuade them that your quality care is worth their time and money. The course offers a step-by-step approach to excellent parent communication. An interactive seminar designed especially for pediatric dental teams.

Seminar Topics

  • Manage the top six challenges in pediatric dental reception
  • Overcome the obstacles to treatment acceptance
  • Speak successfully about fees, insurance coverage and managed care plans
  • Become an excellent educator in children's dental care
  • Present a confident impression through nonverbal communication

Pediatric Dental Practices
Tough Questions, Great Answers: Responding to Parent Concerns

Why don't you let parents in the treatment room? Why do you charge so much? Why fill baby teeth when they fall out anyway? Are x-rays safe for my child? This seminar features parent questions that "bug" pediatric specialists most, critiques the answers practices are giving now, and presents strategies that you can adapt to your personal style. By responding well to parent concerns, you will encourage parents to stay with the practice, to understand and accept treatment recommendations, to refer new patients to the practice, and to feel satisfied with your care of their children. An interactive seminar based on research with pediatric dental practices.

Featured Issues and Skills

  • That's my baby in there: How to build parent trust in your skill and judgment
  • It's too expensive: How to positively (and calmly) explain dental care costs
  • Don't hurt my child: How to field complaints and doubts from worried parents
  • It isn't safe: How to reassure parents of treatment safety
  • I just don't get it: How to convince parents to accept necessary treatment

Periodontal Practices
Polish Your Case Presentation Skills

Periodontal care is one of the toughest "sells" in dentistry. Since the paradigm of periodontal care has shifted, your communication must adapt to meet the changes in treatment and patient priorities. This dynamic course tells how you and your team can work together to achieve periodontal treatment acceptance as well as patient trust, loyalty and satisfaction. It offers a step-by-step approach to excellent case presentations and patient communication. Get great answers to some of the most difficult questions patients ask about periodontal care, whether at the front desk or chairside. An interactive seminar based on extensive research with dental teams.

Educational Objectives

  • Organize a convincing case presentation
  • Achieve patient commitment on treatment
  • Overcome patient objections to periodontal care
  • Present a positive image of your specialty practice
  • Involve your team in treatment acceptance

Call or e-mail today to reserve a date for a seminar designed exclusively for your dental specialty.

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Professional Speaking Lab

"Great speech!" is what you hope to hear, whether your audience includes colleagues or consumers. This workshop will sharpen your speaking skills, help you present your message with the power it deserves, and show you how to enhance the image of your profession and practice. It offers practical advice on how to prepare for success in speaking and overcome such challenges as inattentive audiences, hecklers or failed equipment.

Professional Speaking Topics

  • Prepare for success in speaking
  • Make stagefright work to your advantage
  • Organize a memorable message
  • Develop content to capture audience interest
  • Perfect a powerful delivery style
  • Manage tough question-and-answer sessions
  • Overcome the three most common speech crises

Not a "sit back and listen" seminar, it features practical instruction, videotaped speech assignments and personalized critique of participant skills. Through intensive practice, participants will leave the session with stronger communication skills already a part of their repertoire. Simply put, they will be better speakers.

Call or e-mail us to reserve a full-day or half-day session for your speakers.

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