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Tough Questions, Great Answers- The Book
"Communication Breakthrough." Regular column in Quintessence International newsletter, 1997-2001. "UpFront." Spokesperson newsletter designed for the American Academy of Pediatric Dentistry, 1994-2001. "Increasing Your Bottom Line With Effective Marketing." Council on Dental Practice, American Dental Association, 2000. "Ways to Motivate Your Dental Team." Missouri Dental Association Focus, Volume 79, No 3, April-May, 1999. Access Manual, Council on Access, Prevention and Interprofessional Relations, American Dental Association, 1999. "Communication Breakthrough: A Team Approach to Treatment Acceptance." Journal of the Tennessee Dental Association, January 1999. "Your Dental Team as a Marketing Resource." Council on Dental Practice, American Dental Association, 1997. "Great Answers to Tough Questions From Parents in Your Practice." Journal of the Southeastern Society of Pediatric Dentistry 1997. "Non-traditional Practice Settings: Developing New Ways to Practice Dentistry." Council on Access, Prevention and Interprofessional Relations, American Dental Association, 1996. "Employee Office Manual: A Guide for the Dental Practice." American Dental Association, 1995. "Winning Through Powerful Presentations." Council on Dental Practice, American Dental Association, 1994. "Risk Communication: How to Answer Tough Patient Questions." Journal of the American Dental Association 1994, 125: 1131-1139. Parent Information Brochures. A series of 18 brochures on children's oral health topics for parents, American Academy of Pediatric Dentistry, 1993-1994. "Dental Insurance Workshop: Reporting Periodontal Procedures to Third Parties." Seminar manual and audiotape series, American Academy of Periodontology, 1992. "The Best Foot Forward: Making a Positive First Impression with Patients." Optometric Economics, January 1991, Vol. 1, No. 1, pp. 46-47. "Successful Patient Communication and Dental Letters." American Dental Association, 1990. Professional Partnership Brochures. A series of five brochures on periodontal care for patients and general practitioners, American Academy of Periodontology, 1989. "Marketing Planner Supplements: Specific Strategies for Building a Successful Practice." A series of 6 publications for dental specialty groups, American Dental Association, 1987. "Winning Communications for the Successful Practice." American Dental Association, 1986. Editor, Dental Marketing Review, American Dental Association, 1985-86. "Communicating for Success." Dental Abstracts, May 1985. "Meeting the Media: How to Project a Professional Image." Dental Management, January 1985, Vol. 25, No. 1. "Facts for Spokespersons and Skills for Spokespersons." American Dental Association, 1983 and 1986.
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